Overview

Treat Center on Whiskey Row, nestled on South Montezuma Street in Prescott, Arizona, is a nostalgic gem that brings classic ice cream and candy shop charm to life. This cozy spot invites both locals and visitors to indulge in homemade ice cream and a delightful array of nostalgic treats, making it a perfect stop for families, tourists, and anyone with a sweet tooth.

At the heart of Treat Center’s appeal is its diverse menu. The ice cream selection stands out with unique, handcrafted flavors like Watermelon, Strawberry with diced fruit, and Black Licorice, offering a refreshing departure from typical choices. Those seeking more traditional options can enjoy rich, creamy favorites such as Chocolate Chip Cookie Dough and Blueberry, each crafted to balance smooth texture with bursts of flavor. Although some patrons have noted a slightly thickened texture in certain ice creams, the range remains satisfying and well worth exploring.

Beyond ice cream, the shop shines with its inventive popcorn varieties and nostalgic candy selections. The Cinnamon Roll Popcorn blends sweetness with a subtle spice and white chocolate drizzle, while the Fruit Basket Popcorn delivers a vibrant mix of candy-coated flavors. Rootbeer Float and Berry Blast popcorn options showcase the inventive hand the store brings to classic snack foods. Meanwhile, the loose candies, tinned sweets, and eclectic treats like Scorpion Suckers and frozen bananas offer playful, memorable experiences that evoke childhood joy.

The space itself is warm and inviting, exuding an old-school vibe that many customers appreciate. Friendly and attentive service adds to the appeal—staff members are known for their helpfulness and thoughtful gestures, such as accommodating a child’s melting ice cream with a creative presentation. This level of care elevates the entire visit, making it not just about the treats but the overall experience.

Treat Center on Whiskey Row caters well to a broad audience. It’s a spot for ice cream lovers craving creative flavors and candy enthusiasts longing for vintage delights. The shop also appeals to those who appreciate value without sacrificing quality, as the pricing remains reasonable for both single and double scoops or snack portions.

In summary, Treat Center on Whiskey Row is more than just an ice cream shop—it’s a place that nurtures sweet memories and creates new ones, combining flavor, variety, and genuine hospitality in the heart of Prescott’s historic district. Whether you’re a local seeking a classic treat or a visitor wanting to relive childhood moments, this shop is a must-visit on your culinary map.


What Customers Say

Bernard Barton
Dec 3,2025
4/5
The shop is very cute and the staff was friendly and helpful. 5 stars. I don’t eat a lot of sweets but they took me back to my past with some of the candies. Lots of varieties of flavored popcorn. The ice cream gets only 3 stars because it has too much thickener in it…guar gum, gelatin, locust bean, carrageenan or the like.
Jim Marando
Dec 3,2025
5/5
Old school ice cream/candy shop with homemade ice cream! Wonderful service! They made me feel like a kid again!
Nathan Miller
Dec 3,2025
5/5
Great selection of flavors, helpful staff, along with prices you can't beat. If you are one person, the single scoop is fine, but the double scoop is for the adventrous (I normally get the double).
Andre Bullock
Dec 3,2025
5/5
Well, let's start by being honest. It's hard to get ice cream wrong. But when it's right, it's smooth and rich and satisfying. This shop also has a wide variety of other treats to go with their ice cream and it's well priced. My recent trip to town, I wish there had been time to go back.
Heather Raymond
Dec 3,2025
5/5
Amazing selection of popcorn, brittle, ice cream, and candy! I've never seen so many options of taffy before! The prices are reasonable and they offer samples of the popcorn, brittle, and ice cream before you buy it. The most impressive quality of this store is their customer service! My daughter ordered ice cream and wanted a sugar cone, but it was hot outside and she wouldn't eat it fast enough before it started to melt. The wonderful guy behind the counter not only gave her a huge scoop on a cup, but also filled up a sugar cone and put it on top so she could enjoy it as well! So amazing! We'll be back! Thank you for making it an amazing experience!
Shawn H
Dec 3,2025
5/5
This is a neat little shop. It has lots of goodies and gourmet popcorn. The cashier’s attempt at humor was lost on the younger generations, but she meant well.
Steve Bennett
Dec 3,2025
5/5
What a great place! The sweet smell is awesome! Candy, popcorn and ice cream all in one place. Excellent choice of pick and mix. All flavours of popcorn and the best ice cream scoops around. Perfect for all the family. The problem is how to make a choice….. or just get a little of everything.

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Location

Opening Hours

Monday 09:00 AM - 08:00 PM
Tuesday 09:00 AM - 08:00 PM
Wednesday 09:00 AM - 08:00 PM
Thursday 09:00 AM - 08:00 PM
Friday 09:00 AM - 09:00 PM
Saturday 09:00 AM - 09:00 PM
Sunday 09:00 AM - 08:00 PM
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